Position Vacant - Manager of Community Football & Club Development

Sherrin footy

About Us

Our goal here at the AFL is to enhance and grow the game across all states and all levels – from grassroots to elite. As one team, we put on the game, build participation, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. Our roles may vary but we are all united by our common goal, to leave the game in an even more extraordinary place. 

Position Overview  

This role is responsible for the strategic management and operation of the NTFL and all community football leagues and clubs across the NT.  The position will be responsible for developing and implementing strategies to manage and grow community competitions through facilitating quality community club environments, umpiring pathways, and the most appropriate competition structures and pathways from junior to senior football.
Furthermore, the role oversees the health and development of community football, ensuring that community leagues, clubs and umpiring groups have the necessary support, training and resources required to enhance the overall quality of community football within their regions.

Key Relationships

Reports to

  • CEO AFL Northern Territory

Direct reports:

  • Competitions Managers
  • Umpiring Manager

Other key relationships

Internal Stakeholders

  • AFLNT Executive
  • AFLNT Board
  • AFL Legal & Football Operations departments

External Stakeholders

  • Junior & Senior Clubs
  • Preferred Suppliers
  • NT Umpires Association
  • Local government representatives

Job Profile

  • Oversee all football operations throughout the Northern Territory
  • Implement the strategic objectives contained within the AFLNT plan
  • Manage and review the governance and consistent application / compliance with affiliation agreements, policies, rules and regulations to maintain quality competitive competitions and match day environments
  • Management of football operations staff to ensure best practice competition management of all affiliated leagues
  • Oversee the states umpiring department and plans at a community level, including the execution of national programs and tailored local initiatives to increase participation and improve pathways for umpires
  • Support community football league and club administrators across the state by providing up-to-date information and resources which will develop and enhance a community football environment that is sustainable, supports and develops volunteers and also fosters participation growth in community clubs
  • Responsible for overseeing the future structure and growth of junior and senior football within Darwin and the determining effective governance structures community clubs and leagues
  • Ensure that leagues have implemented effective competitive balance and club sustainability programs
  • Ensure a complete junior, youth and senior competition pathway exists for both males and females across the NT
  • Investigate and support leagues with respect to enhancing financial frameworks and increasing commercial revenue
  • Investigate grant support to increase the reach of existing resources for community leagues and clubs;
  • Work closely with all stakeholders to expand the diversity of umpiring, volunteers and coaches
  • Explore new competition offerings across key regions including schools, Masters and AFLX competitions.
  • Oversee all relevant annual budgeting and financial activity

Core Competencies

  • Knowledge of the AFL landscape particularly in NT at a community level
  • Adept in the interpretation and application of by-laws, constitutions, charter of operations etc.
  • Well-developed verbal and written communication, interpersonal, presentation, and negotiation skills
  • Outstanding stakeholder relationship management skills 
  • Well-developed financial management and reporting skills 
  • Knowledge of the sporting industry and / or community participation sector
  • Strong attention to detail
  • Ability to manage conflict in a manner that adequately delivers outcomes for all parties
  • Due to the nature of the sporting industry must be willing to work outside normal business hours from time to time such as evenings and weekends
  • NT driver's license

Our Ideal Team Member


  • At least 5 years’ experience within the football industry, large community-based sporting or other similar organisation experience managing a business unit, a significant football competition or key projects across complex and challenging environments involving multiple stakeholders.
  • Proven strategic planning and implementation capabilities
  • Ability to innovate, challenge convention and manage change.
  • Highly developed communication and interpersonal skills, with a high level of stakeholder management skills, especially negotiation.
  • Proven financial management and accountability.
  • Operational and administrative management experience and attributes.
  • Ability to persuade and influence others, particularly volunteers for mutual benefit
  • Experience reviewing and developing governance structures
  • Experience dealing with legal matters such as legal and licence agreements


  • Graduate education in sports business, marketing or related discipline or equivalent experience.
  • Specific experience within the football network or a large community-based sporting or other organisation that has provided a knowledge of the community, grassroots level sport.
  • A passion for sports (and particularly Australian Football)
  • Proven capacity to deliver training and sport development/education programs.

Child Safety Standards 

The AFL has a commitment to ensure we provide professional, safe and enjoyable environments to children and young people who participate in our game.
The executive and management of our organisation are responsible for undertaking recruitment and ensuring that our process’s and systems are robust and thorough, as well as being communicated and understood internally. Our recruitment process is a 5-step process and includes meeting and engaging with a variety of key people from across the organisation as well as completing thorough verification checks.

As part of our comprehensive recruitment process we ensure that all safety and legislative checks such as working with children checks, Criminal background checks, employment and personal reference checks are completed to ensure anyone working for the AFL is fit for the role they are employed in, prior to commencing employment.

The AFL takes the safety of children and young people very seriously and reviews all process and procedures in line with current state and federal legislation.

AFL Values

Play to Win
We rise to every challenge and do what we say we will do – we own the outcome. We thrive on pushing the boundaries beyond what we have done before to achieve the extraordinary for our people, fans, partners and the community.

Play Fair
Respect, integrity, honesty, empathy and a great work ethic earns us the right to play.

Play with Passion
We love what we do. Passion, energy, fun and perseverance is at the heart of our sport and is what drives how we work.    

Play as One Team
We work as one team because together we achieve better outcomes. We bring out the best in each other by embracing our diverse range of ideas, skills and backgrounds to achieve individual and shared success. We celebrate our wins and always have each other’s back.

Our culture


The Perks

We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program

My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.

AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends

My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners

To apply

Click here for full position description and to apply

Closing Date: Wednesday 28 August 2019

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